Through the centuries, from Delphi in Ancient Greece right up through Keanu Reeves in “The Matrix”, philosophy students have been advised by the oracles to “Know thyself.” So let’s sit quietly for a moment and think about this. In order to try to understand what the future holds for harness racing, we must first fully grasp the present. What are we? What is harness racing? Not in a touchy-feely, vague, feel-good sense, but as a business. And not what we’d like to think of ourselves as, not where we were 40 years ago, but what we truly are, right here, right now.
Are we a sport? And again, don’t think about this as an esthetic, think about this in terms of whether harness racing is a sustainable economic endeavor. Look at other sports, the ones we can all agree are viable, the long-established ones like baseball, and hockey, and golf, and brand-new ones like mixed martial arts. Their entire business models are based on the enthusiasm of their fan base. Their revenue comes primarily from three sources: ticket sales, and television rights, and merchandising. Are people going to pay admissions, or watch harness racing on television, or buy harness racing hats and hoodies in quantities that would justify us, in 2010, calling ourselves a sport? No, they are not.
Are we a form of entertainment? Like movies, and television, and video games? This is the business I work in, and again, the entertainment industry is driven by one thing and one thing only: eyeballs on the screen, and asses in the seats. Again, as a business, I don’t believe we have the numbers to qualify.
Are we a horse event, like an equestrian competition, or a horse show? Where the audience is limited to a small but enthusiastic following? Likely, but this is a scary thought. The prizes for winning these events tend to be ribbons and trophies, and as a business, is that where we’re headed?
Are we a gambling option? Resoundingly yes. Open your eyes. This is who we are. And there is an extremely large potential audience that loves to gamble. Hundreds of millions of people, all over the world. And to a greater and greater extent, they are not gambling on us. They are who we must seek out. They are who can insure our future. And for those of you who feel this is unfair, that this marginalizes us, you are wrong. The problem is not that all we are is a gambling option. It is that we are a poor gambling option. We do not provide the excitement and action and fun and jackpots that the casual gambler is looking for. We do not provide the lower takeouts and legitimate chance to win that the serious gambler is looking for. And we must find a way to give one, or both, what they want if we are to have any chance to survive. Some individual racetracks, the Meadowlands, Pocono Downs, Cal-Expo, have made efforts to seed and guarantee pools, and reduce takeouts on some bets, and they are smart. What would be even smarter would be for everyone to join together and do it on a grand scale.