“If the notion is we are only going to appeal to the people who are watching because they are hard core aficionados, I think people like them should be on the air — big personalities. The Woodbine people would probably throw up, but put Bert Smith on TV.
“If you see a handicapper on air say, ‘I think that 5 will win,’ and then the race happens, it is boring. But if that handicapper says, ‘I think that 5 will win, and if he doesn’t win, I will eat this plate of bugs,’ like on Survivor or, ‘I will shave my head,’ or ‘Somebody will dunk me in a dunking booth,’ then I am interested in watching no matter what happens, because there is something of entertainment value provided... Forgive me for this one, guys, but if there is a beautiful woman on air and every time this guy picks a winner, she removes one article of clothing, there is a segment of your audience that is going to watch that. But give them something to watch.”
— Alan Kirschenbaum (above), Hollywood screenwriter, horse owner, racing blogger and president of the California Harness Horsemen’s Association in the sixth in a daily series of quotes pulled from our Round Table Discussion entitled 15 Essential Ideas for Saving Racing. Dave Briggs’ Last Call Online column about the Round Table is available here. The entire Round Table Discussion booklet is available to download as a pdf by following this link and clicking on the “Now Available” item in the bottom left corner of the page.