The Canadian Sportsman
In Quotes
Back To In QuotesAugust 03, 2010
“We talk strategically within Great Canadian about moving players along what we call the player life cycle, which sort of begins with someone who knows nothing and we assume it ends with a player who is fully engaged, using the myriad of product offerings that are available be it online... The reality is that is not where the player life cycle ends. The player life cycle ends when we educate a player to the point where he decides that this is no longer a good bet for him and he or she walks out the door.”
— Chris Roberts (above), director of racing operations (Ontario) for Great Canadian Gaming Corporation in the first in a daily series of quotes pulled from our Round Table Discussion entitled 15 Essential Ideas for Saving Racing. Dave Briggs’ Last Call Online column about the Round Table is available here. The entire Round Table Discussion booklet is available to download as a pdf by following this link and clicking on the “Now Available” item in the bottom left corner of the page.
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