The Canadian Sportsman
In Quotes
Back To In QuotesAugust 11, 2010
“We were doing a really poor job of asking for the sale. If you go to a sales course, people tell you, ‘You have to ask for the sale to make it.’ Well, if you think about walking into a racetrack, where there is a counter and somebody sitting behind it that is twiddling their thumbs and not necessarily interested in you as a customer, what is the incentive to make a sale?
“We are selling wagers, so we have to ask to do it.”
— Dr. Ted Clarke (above), veterinarian and general manager of Grand River Raceway in Elora, ON in the ninth in a daily series of quotes pulled from our Round Table Discussion entitled 15 Essential Ideas for Saving Racing. Dave Briggs’ Last Call Online column about the Round Table is available here. The entire Round Table Discussion booklet is available to download as a pdf by following this link and clicking on the “Now Available” item in the bottom left corner of the page.
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