It’s been an encouraging start for a few promising ideas at Western Fair.
Recently, the track began to offer the opportunity to watch and wager on the races from Coyote Jack’s, the restaurant/bar situated inside the adjacent sportsplex — home to four ice pads and many hockey leagues and tournaments.
A live teller is stationed at Coyote Jack’s for Western Fair’s live race cards and a self-service machine is available at other times, when the simulcast for other Ontario tracks is set up for the patrons.
So far, the racing action has grabbed the attention of captive hockey moms and dads putting in time before and after the games and in between periods.
“We are quite pleased so far,” said Brett Revington, Western Fair's assistant raceway manager.
“During the week, it’s a bit slower, but on the weekends — when the sportsplex is filled with tournaments — it’s actually quite busy. You’ll see a handful of them gathered around and they’ll throw in a few bucks each and pick out a tri or a 20-cent superfecta. The atmosphere has been pretty crazy. They start hooting and hollering. That’s cool to see.
“They aren’t wagering large dollars, by any means, but that wasn’t the goal of it. The goal was to introduce a handful of new fans to the game.”
In addition to the positive exposure and response of the patrons, the restaurant itself has seen a small boost in its business since the racing has been offered.
“That’s what it’s all about — the exposure factor. Everyone I’ve talked to seems to really enjoy it and enjoy watching the races. Even people who have just come in (to the bar) for a meal, they’ve been watching the races as well.”
Revington was also pleased with the response to the opening round of the ROMP (Racetracks Of Ontario Marketing & Promotions) handicapping contest, which began on Jan. 7 at participating racetracks — Clinton, Flamboro, Hanover, Georgian, Grand River, and Western Fair. Hiawatha Horse Park is also part of the competition and will commence play once its simulcast racing operation resumes.
The contest is a handicapping league offered on Thursday nights for eight weeks until Feb. 25.
League teams consist of three members who compete against teams at their home track, and the other participating facilities. There is a $10 cost per team, per week, with entry fees added to the $10,000 grand prize.
Each team’s weekly cumulative (hypothetical) bankrolls will determine which two teams from each track will advance to the finals on March 4.
On its first night of competition, Western Fair patrons assembled into 17 teams for the contest, much more than had been anticipated.
“We were thrilled with the response that we received. Going into the event, we were optimistic and our goal was to try to get 10 teams. That first night, we actually had to make up more information packages because we ran out,” said Revington.
In all, more than 50 teams competed in the opening round at the participating tracks. For more information on the contest and ROMP visit, www.raceromp.com.
Again, another good idea results in another small victory.